Case Study: Hell is Other Demons Game Launch

As one of our first major game launches on Kartridge, we wanted Hell is Other Demons to get the full treatment. I was tasked with designing and building all assets including a home page feature and landing page for our off-site marketing campaigns. All pages used actual gameplay video in the background (it’s a very pretty game). We also chose to split-test registration to verify results we’d seen on Kongregate.com that suggested stepped registration forms have higher conversion than full registration forms.